By
James on
October 11th, 2007
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If the headline reads, “Bridge Set to Close Down for Repairs” the story might begin with: “Bob Wilson gazed down at his empty coffee cup and listened to the patter of rain falling gently against his window pane.”
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An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe — and soon ads may become even more effective at prompting you to pull out your wallet.
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