James Mitchell

What if newspaper companies reinvent themselves, innovate aggressively and discover new ways to increase revenue and market share?

Imagine being able to measure the impact and result of every ad placed within a newspaper? Combine Reading Map and Adget technologies and you’ve got the tools you need to do exactly that.

For sure, we’re in an age where the rules are being re-written every day. Technology is allowing us do things that seemed a pipedream three years ago. Along the way, we need to reflect on the downsides of the upside.