James Mitchell

"Writing a weblog today isn't the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths."

"But as print circulation declines, media owners are still reliant on the web as a source of growth. Many are diversifying out of advertising into revenue-sharing partnerships with e-commerce sites, such as travel or dating. But some are also experimenting with techniques and technologies, with increased targeting of advertising to readers widely seen as the best way to raise yields."

"Glam Media, a high-profile but controversial internet advertising and content network that focuses on women, is launching a venture for men whose name – Brash – says as much about its ambitions as it does about the debut’s timing."