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"But newspapers have really, really tried to wrap their hands around the future and preserve their franchise, an insight I owe to Pablo J. Boczkowski's 2004 book, Digitizing the News: Innovation in Online Newspapers. The industry has understood from the advent of AM radio in the 1920s that technology would eventually be its undoing and has always behaved accordingly."
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"But what if the old media dies much more quickly? What if a hurricane comes along and obliterates the dunes entirely? Specifically, what if TheNew York Times goes out of business—like, this May?"
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